But according to Helen Razer, the reason these sorts of stories are appearing more frequently on our screens and in our books is profit.
Executives have realised older women "are among the society's biggest spenders", she said.
Until only recently, that sort of show seemed like an impossibility, with the sexual and dating experiences of older women having long been considered either worthy of derision (see any Golden Girls episode) or ratings poison.
Just ask Amy Schumer, whose widely praised video skit, Last F***able Day, sent up the previously unspoken Hollywood "law" that women above the age of 40 are as desirable as drywall.
Our Souls at Night, a movie about a widowed pair in their 70s who climb through each other's windows for booty calls, has just been released in the US.
And Australian columnist Kerri Sackville has just written a how-to-survive dating book for older women — inspired by her own horrific and hilarious experiences — that is currently sitting on her agent's desk.
" says Ms Lethbridge, a former advertising executive who regularly travels overseas, has two adult children, and is three-times divorced herself.
"I just wanted my independence." Then there is the sexual mismatch."This is a silver tsunami, these are the people with [the greatest] purchasing power, and they're demanding that they see themselves represented." She notes the current trend comes on the back of recent film and television successes like The Best Exotic Marigold Hotel and the award-winning HBO hit mini-series Olive Kitteridge.There might also be a growing awareness among writers and filmmakers that older people's relationships are inherently more complicated — and therefore "juicier" — says Professor Whelehan, because their love lives frequently involve more family members."A friend of mine who's about my age said she had to have an embarrassing conversation with her quite-old mother about safe sex," she says.It follows numerous recent articles examining the experiences — and cultural significance — of older women, including from Australia's Jane Caro and journalists from the New York Times.But while commentators say pop culture's embracing of stories about older women is a positive development for a generation that has been habitually ignored by mainstream media, many women on the dating scene say the stories hitting our screens and bookstores don't quite capture how messy it can be to pursue a romantic relationship when you're in your late forties and up.Professor Imelda Whelehan, an expert on ageing and popular culture at the Australian National University, thinks the trend has resulted in part from the realisation, on behalf of media gatekeepers, that older viewers want to see their experiences reflected back at them.