There was no shortage of high-profile guest stars throughout the run, either, as luminaries from the world of fashion, publishing, music, and art appeared on the series.Lady Gaga performed “Bad Romance” on the show, right as she was approaching the height of her fame; David O.
The official green light was a mere formality: Schwartz and Savage were off to the races.
There were two core figures at the center of the books—Blair Waldorf and Serena van der Woodsen—and casting them was at the top of Schwartz and Savage’s agenda.
But the premise of the series—an anonymous blogger, who goes by “Gossip Girl,” monitors the goings-on of a small group of glamorous Upper East Side high-schoolers—predicted, to an almost eerie extent, what was to come for our culture.
The notion of a group of people being callously gossiped about online by an anonymous troll certainly has resonance in our current climate, in which celebrities (as well as politicians and public figures) are often blogged about with a blithe and biting disregard.
Meanwhile, a new television network, the CW, was simultaneously in the midst of a delicate birthing process.
Formed by the union of the WB and UPN, the new network—led by then President of Entertainment Dawn Ostroff—was searching for an identity.magazine featured the (scantily clad) cast of the show on its cover toward the end of the first season, proclaiming in its cover headline (only semi-tongue in cheek), “BEST. EVER.”At its core, though, while the fashion and music and Lively-ness of it all no doubt drew a large swath of viewers, the central, relatable dilemmas faced by the main characters—Blair and Serena, as well as Brooklyn “lonely boy” and eventual Serena boyfriend Dan Humphrey, ostentatious bad boy and Blair soul-mate Chuck Bass, and pinup prepster Nate Archibald—were what kept people tuning in.“Phones get updated, but the inner life of teenagers, and the things that they struggle with, are pretty timeless, regardless of what device they’re on,” Schwartz said.It’s currently available on Netflix, where a new generation is discovering the show for the first time.(Chace Crawford, who played Nate, noted, “It’s so weird how the same demographic has been frozen in time.(“They did it for the money,” Schwartz said, with a laugh.) Trump said in an interview at the time that she never missed an episode of never did particularly well in the ratings.