One of the many things I’ve learned about users’ online behaviour here at Login Radius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that.
Learn more about this free dating app in the video above.
Asian Date is a free dating app that lets you meet women from China, the Philippines, Thailand, Vietnam, and other countries in Asia.
They knew they had to simplify the registration process.
After implementing social login, they reported a 68% increase in user engagement because they were able to understand and interact with their users.
Why make it harder for them to come back to you by asking them to remember yet another password?
Offering social login itself won’t automatically increase conversion rates – you need to provide the products and services your target audience want too – but it does make it easier for the growing number of social login fans to come back to your site.While Mail Chimp found 3.4% disappointing, others felt very differently, noting that achieving 3.4% within a single month was pretty good going.On the other hand, Easytobook, a B2C company, had 1.5 million monthly unique visitors but low engagement.The number of visitors directly correlates to revenue – whatever business you are in.Whether you make money through sales or ads, you ALWAYS need more user engagement on your website.Mail Chimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login.