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If you look at these terms carefully, you’ll see the theme is they evoke an attractive picture in the mind’s eye of the reader.

Some stereotypes hold true in the online dating sciences, namely men falling in love with what they see and women with what they hear. Paint the portrait of yourself with words that attract the opposite sex.

You just need to hold their attention, and you can do this by piquing their interest. Who else has already seen you keep your promise, and how?

What can you demonstrate to skeptics that your solution is easily going to ensure the promise is kept?

A study by researchers at Queen Mary University of London shows men like women whose names draw to their physical attractiveness, while women like men whose attributes are showcased as intelligent, cultured, brave, and altruistic.

I would say this means owning what you are — all of it — because confidence receives 23 percent more responses.

Citing is easier with Easy and a little bit of knowledge!

Read our guide to learn what MLA is and how to make properly formatted citations.As you can see, it’s very similar to the first variation of the 4 Ps. The idea is that each detail is valuable on its own.But Edwards replaces “picture” with “problem”, which I personally think is better if you’re using the 4 Ps copywriting formula to write a home page or lead-gen page, where painting a picture for your visitor may actually come off as slightly scammy. But when you string these details together – e.g., over a series of emails to nurture leads, make a sale or nurture a customer – they become exceptionally persuasive.Although this subject line is intended for one person connecting two people, there’s no reason you couldn’t test it as a subject line for your marketing emails.For example, if you were to host a webinar with a special guest like Unbounce’s Georgiana Laudi, you might write: When you promote a post on Facebook, do you get the clicks, comments and likes other people seem to get? A study of 1.2 million profiles by Plenty of Fish showed women who got into a relationship online used the word “relationship” 16 percent more than women who were still single. Why not be honest and speak from that place in your heart?

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