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“Research and development requires capital, and we need an example of a viable product before the major players will invest,” Helmy said.“We tried Google Cardboard in January of 2015,” said Todd Glider, CEO of Ba Doink, which bills itself as “the #1 Virtual Reality porn site.

There are three questions people tend to ask when virtual reality comes up in conversation. After all, porn has always been on the cutting edge of technological innovation.

(Though plenty might, and that's fine too.) They’re simply curious about how it will adapt to this new format.

Maybe they’re cautious because as innovative as it is, the porn industry has also received its fair share of burns from technology.

Piracy ripped the pay movie business to shreds; video sites like Porn Hub and You Porn -- called “Tube sites” in the industry -- came in to finish the job.

Sure, you can always slap most smartphones inside a Google Cardboard for less than $10 -- but that’s a limited experience that proves you truly get what you pay for.

And in any case, many virtual reality porn purveyors want the experience to extend beyond headsets -- into more experimental tech that adds touch to the experience.And so 3D porn films, including a big-budget XXX version of Avatar, were made -- but they didn’t sell well, and the trend dipped out of sight in 2013.With the adult entertainment industry both hurting for capital, thanks to Tube sites, and reluctant to invest in another expensive, unproven technology until there’s a consumer success, startups may be responsible for bringing VR porn to life.Like virtual reality development in general, adult content creation has seen plenty of false starts.Here as elsewhere, plenty of the biggest companies are sitting things out for now, waiting for startups to figure out the messy details.The technology is having the most public beta test possible right now; all kinds of people -- game developers, filmmakers, the usual marketing rabble -- are trying to figure exactly how to strike gold inside the virtual space.

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