While the dating network has 90 million registered users, only 3.6 million of those are active daily users – small when compared to Tinder’s 10 million actives per day.
And, not to hate too much on the Plenty Of Fish dating community, but a informal poll (conducted by me) leads me to wonder about the types of people on this planet that do actually use it (because a vast majority of my friends do not, citing lack of users and “weirdos”).
When looking at the amount of funding alone that’s been pumped into this industry, dating startups have yet to break 0 million in overall industry investment from venture capitalists.
It's totally free, they make no charges for anything, and its easy to use.
They have millions of users and have formed millions of connections over the years.
There is obviously a large population of Scottish ladies who have clearly unrealistic opinions of their own appeal/attractiveness as potential partners.
As Tech Crunch reported yesterday, the Vancouver, Canada-based online dating website Plenty Of Fish announced that it was getting acquired by Match Group, the subsidiary of IAC/Inter Active that also owns Match.com, Tinder, and OKCupid.
The takeaway: don’t let Plenty Of Fish’s acquisition delude you into thinking that you can make a similar exit.
If you think you’ve got a genuinely good dating app, then simply focus on penetrating the market so that you’re at least competitive; there’s plenty of fish in the ocean, but we’re goddamn overfishing.
I think the strongest argument laid forth against dating startups is the one penned by Andrew Chen this past May, in which he points out the six reasons why dating startups don’t get funded. The fact that dating startups have built-in churn: while the goal of a startup is to grow its user base, the inherent nature/purpose of dating apps (to find the love of your life and whatnot) is in direct opposition to growth; your company can be “successful” in matching people on your dating platform, but once you do, you also lose those users.
What’s more, in what world is Plenty Of Fish actually worth more than half a billion dollars?
And, indeed, it is broken, and the old ways of meeting and dating people no longer fit with our modern expectations and ways of life.
That being said – contrary to what others may believe – the online dating market is oversaturated.
Users can also see who have looked at their profile (although now for a fee as of December 2010), ban certain types of users from contacting them (such as from certain regions of the world or people only looking for sex), and add people to their personal favorites list. " Ranging in topic from dealing with a broken heart to non-dating related debates, the forums are an excellent way of 'meeting' people virtually.