Vest reports 16 million total members, as of May 2007, True advertised aggressively online and spent .2 million in online advertising from January to November 2006, more than any other online dating service.
The Bottom Line While a lofty idea - only allowing members onto the dating site that meet their strict legal requirements for being "available", "single", and "safe", True had problems from the start with privacy concerns (meaning: it was incredibly invasive), cost to benefit analysis (it just wasn't worth the time to sign up, pay, and then discover that there wasn't anyone nearby on the site), and accountability (how do I *know* someone passed all of their requirements, and, how recently? I wanted to love True, and, I heard from several readers while the site still existed that it was the-place-to-be for online daters serious about meeting someone special.
The thing is, there's no guarantee that the guy you're messaging didn't get a quickie Las Vegas marriage yesterday, nor can you tell if that woman that seems amazing was just arrested yesterday for romance scam fraud.
With a purported ten plus million members, True dating is the first (and largest) online dating site to perform background checks on all of their users - and they won't hesitate to bring criminals or married people who have signed up at True dating to justice.
Yet True dating's lack of a real free trial makes its hefty monthly fee a bit hard to swallow, safe or not."TRUE.com® is the only online dating service and relationship site endorsed by Psychology Today®.
The company has even filed lawsuits against individuals for misrepresenting themselves on its site, under the premise that doing so is wire fraud.
Most notably, it sued Robert Wells, a 66-year-old convicted felon and child molester from Walnut Creek, California.C.; and Crews, Shepherd & Mc Carty LLP in Dallas, Texas.“After just completing our successful public offering, we are pleased with the financial results in the first quarter of fiscal 2017 and the momentum we are building as we head into the seasonally strongest part of our year,” said Mike Guthrie, Chief Financial Officer.Partly because of its ad campaign, True became, in only four years since its founding, one of the most visited sites in the online dating industry, according to The New York Times.On September 14, 2007, the New York Times' "Bits" blog reported that an executive at a major Internet company said that True is delinquent on its advertising payments on his and other websites and has had to cut back on advertising as a result.Hollenshead, the largest volume independent vehicle wholesaler in North America, was the inventor of the first-ever online trade-in offer delivered to consumers in 2008 via Auto Trader.com’s “Trade-In Marketplace.” Hollenshead sold Buy Book Technologies, the valuation engine behind the Trade-In Marketplace, to Cox Automotive in 2014.