Launched on 31 December 2006 at 7pm as Fox televizija, the network has since December 2009 been owned by the Greek media company Antenna Group.
From its inception until December 2009, it was majority owned by the global media conglomerate News Corporation, which attached its Fox brand to the operation, naming Dan Bates as the CEO.
Other new programmes were WWE Wrestling with local commentators (eventually got moved to a late night slot after viewer complaints), U tuđoj koži in which local celebrities swap lives for a day (got canceled after only a couple of episodes due to extremely low ratings only to eventually resurface on competing RTV Pink), and Ludi kamen (dating game show that continues to this day).
On 31 December 2007, the first anniversary of official broadcasting, Fox Danas and Fox Fokus newscasts both got axed and were replaced by two editions of Fox Vesti.
Then in spring 2008, in cooperation with its sister networks b TV and Fox Turkey, Fox televizija started airing the local version of the French reality show Fort Boyard.
Pretty much simultaneously, a daytime lifestyle talk-show Katarina hosted by former model Katarina Rebrača began to air daily at 10 am as well as the morning 7 am programme called Fox i prijatelji.
For the new season, its first one in earnest, Fox televizija renewed the lineup with a locally produced franchised quiz-show Da li ste pametniji od đaka petaka? It also passed on Marko Živić Show and Katarina, meaning that both shows ended after just couple of months on the air.
As far as locally produced content, in addition to the evening newscast Fox Danas at 7 pm and the nightly one Fox Fokus at 10 pm, Fox's news division covered the Serbian parliamentary elections on 21 January 2007 with a one-off programme Ubedi pobedi hosted by news division head Tanja Vidojević.
During April 2007, in co-operation with Adrenalin production, the network started its most ambitious project up to that point with an hour-long entertainment talk-show hosted by actor Marko Živić airing nightly on weekdays at pm.
In doing so, they beat out stiff competition from German RTL Group that also wanted to start a Serbian operation.
News Corp named Dan Bates, an experienced television executive to be the CEO of its upstart Serbian operation.
The exact same setup (test signal most of the day with a single taped programme at 8 pm) continued over the following ten days or so.
Their primetime lineup was then somewhat expanded with a few Latin telenovelas, an occasional feature film, and a weekly ULEB Cup basketball game featuring Serbian teams (the basketball broadcasts were their first in-house productions).
Around the same time, daytime programme Posle kafe began airing weekdays at 11 am hosted initially by Danka Novović, Olja Rakić, and Bojana Kesić who were soon joined by other hosts as well.